Analysis of the city and its cultural heritage through an experiential exploration approach, interwoven in the field of applied social sciences, with an emphasis on the concepts of territory, territoriality (social and cultural dimensions of space), personal space, culture, and places of memory. The research aims to raise a project process / methodological dynamic that seeks recognition of conceptual structures for the perception and analysis of private and public spaces, the cultural heritage of cities, and the role of ambiances as an element of imagery composition of places.